Over the years one ubiquitous thing is nearly all of the businesses that we have worked with have talked a great deal about the importance of their data, but not many of them have focused on getting the right systems in place to make the best use of it.
The inefficient use of data can be down to several factors. Some businesses don't understand how to do it and where to go, others consider it not a strategic imperative & many don't have the money to invest into it & sadly a few don't believe it necessary.
A single fan/customer's view is mission-critical to crack for every business today. Customers are now more connected than ever, are engaging with your business in ways you didn't think possible 12 months ago & frankly won't tolerate poor communications or a miserable experience. There are too many choices for customers which they can find in a matter of seconds to replace you, so it's a dangerous game to assume you either know more than them or worse think that you are doing everything brilliantly.
Done well, and with the correct implementation strategy, having a single view of a customer or potential customer will change how you work forever. You won't look back. You will make more money because you will have a single view of your business, allowing you to act faster & with more precision.
Imagine the possibilities for a retailer. You will be able to serve content to your customers based on what they like before they know they want it based on their browsing and local history. For a sports rights owner, you will be able to send your fans beautifully created content you know they love at the times of the year they want it. Or if you are a sports trainer, you will be able to track an athletes performance and make changes to their training programmes way ahead of time because you know when they get injured historically.
We believe that by understanding your business' data, you will be able to create an entirely different business experience. One that will make you more efficient & profitable and most importantly ensure that your customers will come back for more, time and time again.
